Go to MYRIDE.COM for more car videos. A couple of years ago, Audi added a new small car to its US lineup, the A3. Though Audi would prefer that you not, I view it as the EPA does: a small station wagon, a la a host of other recent trendy entries from Mazda and Volkswagen.

Hot off winning the Green Car of the Year award, Audi is getting serious about the diesel burning boosted version of the A3 TDI compact hatch with their latest Superbowl commercial. The Green Police are out to crack down on every kind of consumer waste from shoppers using single use plastic bags at the supermarket to police drinking out of Styrofoam cups.

Some might say that the Green Police are going a little too far with their efforts to clean up the environment, however the commercial does make for some very funny situations that will hopefully leave new car shoppers here in the U.S. thinking a little differently about alternative fuels in their premium vehicles. Enjoy!

Press release after the jump.

Video: Audi Green Police Superbowl spot originally appeared on topspeed.com on Sunday, 7 February 2010 11:00 EST.

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Thanks to original article poster

Lexus recently unveiled the compact hybrid LF-Ch Concept earlier this year at the Frankfurt Motor Show. The forward thinking hatchback is a preview as to what the future of luxury will be all about, set to compete head to head with other efficient space saving luxury vehicles like the the BMW 1 Series and Audi A3 when the LF-Ch makes its scheduled debut sometime in 2012.

In an official statement, Lexus General Manager Mark Templin said that “There is a group of buyers growing up now who won’t buy cars by the pound. We have already seen a structural shift to the smaller and lower-priced segments of the luxury market over the last couple years.” The compact premium segment has been strong in congested urban areas for years, especially in Europe. The challenge that not only Lexus but a host of other automakers are setting for themselves is how to get the American market to warm up to the idea of paying mare and getting less. One of the steps that will most likely be taken when the LF-Ch becomes production ready is the use of a conventional power train in order to pass the savings along to the customer, but with any success you can expect Toyota to release a hybrid versions shortly after.

Lexus LF-Ch Concept could be going into production by 2012 originally appeared on topspeed.com on Monday, 23 November 2009 15:00 EST.

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Thanks to original article poster