After filing Chapter 11 bankruptcy last June, GM has decided to launch a marketing campaign centered on “Excellence for Everyone”. The new campaign will feature more of the Corvettes and Camaros we all love. The Detroit automaker doesn’t do a good enough job leveraging those iconic names to help the Chevrolet brand, according to Mark Reuss, president of GM North America.

“When have you ever seen ’Vettes and Camaros in ads for Equinox and Malibu?” he wrote in a web chat with the Detroit Press. “This will change.”

Change is something that GM should be getting accustomed to. This effort to boost sales comes after a new CEO, multiple restructurings, and the closing down of some of their dealerships (and then the reopening of some).

We should see the news ads appear sometime in the next couple of months and although the marketing campaign is centered on “Excellence for Everyone”, Reuss assures that this will not be Chevy’s new tagline.

GM To Launch “Excellence for Everyone” Campaign originally appeared on topspeed.com on Thursday, 11 March 2010 23:23 EST.

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We didn’t notice it at first but a certain high-end couture brand certainly did and they’re dropping the hammer on Hyundai for having the audacity to associate their luxury line to the Korean automaker and its 2011 Sonata.

Apprently, Louis Vuitton wasn’t all that thrilled when Hyundai used their trademark design and symbols on an obviously high-end basketball in one of their Super Bowl commercials. The whole scene happens a little too fast in the commercial so it could’ve escaped even the most astute eyes watching television during the Big Game,

But it turns out, Louis Vuitton has the eyes of the hawk, immediately recognizing their image and liking on the basketball and immediately filed a law suit against Hyundai for copyright infringement. We’re not familiar with the whole lexicon of infringement laws but Louis Vuittions demand of “triple damages, punitive damages, a halt to the alleged infringement, and other remedies” doesn’t sound a whole lot like “Ok, we caught you. Now drop that footage from your ad”.

We’ve still to hear from Hyundai regarding Louis Vuitton’s lawsuit so we don’t know how they plan to address the situation. Nevertheless, we can show you the commercial and the clip-in-question in its entirety so you can see what got LVM all riled up.

Video after the jump

Louis Vuitton files infringement suit against Hyundai for improper use of design trademark on a basketball originally appeared on topspeed.com on Saturday, 6 March 2010 11:39 EST.

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Hyundai massive advertising campaign for the new 2011 Sonata is the biggest so far, with a budget of $160 Million US dollar we see Sonata’s everywhere on TV. Lately they made like bandits during the last 2010 Superbowl, with nothing less than 8 different commercials. They have have one more up their sleeves but they were nto sure if they wanted to air it during the Superbowl, the content is not offensive but it is a bit juvenile. Check it out and see for yourself if they made the right decision to not air it, or if they should do it as soon as possible…

2011 Hyundai Sonata Viral Superbowl not aired originally appeared on topspeed.com on Tuesday, 16 February 2010 19:22 EST.

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While the perception in society points to men becoming “tied-down” after they get hitched, we should all be reminded that perception isn’t always reality. It seems a little short-sighted and naive to think that men have become a little too predictable once we become domesticated.

That being said, as far as the new Dodge Super Bowl commercial is concerned, they seem to think that all men, no matter the course of action they take, will, at some point in time, end up on sort of leash in their lives.

But as the ad puts it in the end, men will abide by the rules for as long as they have something – even just one thing – to go crazy about.

And for Dodge, that ‘one thing to go crazy about’ is the new Charger.

On some levels, we cringe at thought of seeing men – husbands, specifically – get stereotyped in the way Dodge did it. But on the other hand, we can all agree that, while some men do indeed fall on that label, the thought of speeding off on a new Dodge Charger is something a lot of us do go crazy about.

Dodge’s Super Bowl Ad highlights Charger as ‘Man’s Last Stand’ originally appeared on topspeed.com on Monday, 8 February 2010 16:00 EST.

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By now, you’ve probably gotten your fill of that hilarious Hyundai commercial featuring a 50-year old Brett Favre accepting the MVP trophy for Superbowl 54 in 2020.

But if you’re one of those who watched the ad during the live telecast of Superbowl 44, chances you are, you saw the watered-down version of Favre’s post-game press conference. Well, thank God for the Internet.

In this video, we have the full five-minute Favre interview where he talks about, among other things, blueberries, robot referees, fishin’ rodeos, playing an NFL game on the moon, and his continued indecisiveness on whether to keep playing past 2020 or to retire – for good. The hilarious ‘interview’ is followed by the same Hyundai plug that came with the TV version wherein Hyundai promotes the brand’s 10-year car warranty.

Check out the video and be treated to five minutes of Brett Favre at his witty and comedic best.

Video: The five-minute version of the Hyundai/Brett Favre Super Bowl commercial originally appeared on topspeed.com on Monday, 8 February 2010 15:30 EST.

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If there’s one thing we know now about Hyundai heading into Sunday’s Super Bowl, it’s that the car brand is determined to leave a lasting impression to all those watching the sports spectacle just for the commercials.

We’ve already previewed their Brett Favre commercial a few days ago but now we have all of Hyundai’s advertisements, all of which are expected to air at some point during the game.

And by all, we mean all eight of them.

In an attempt at taking full advantage of the enormous viewership generated by the Super Bowl, Hyundai is spending a pretty lump sum of money for the right to air these commercials. Each 30-second spot during the game is expected to cost somewhere in the neighbourhood of $2 million so if all of Hyundai’s eight commercials air at least once during the event, then the South Korean car brand should expect to pay around $16 million for that privilege.

And the best part is, Hyundai doesn’t seem to mind forking over that kind of money. “The Super Bowl is not only a showcase for great football, but also for the most significant advertising, reaching an estimated 95 million viewers in the U.S.,” said Joel Ewanick, vice president of marketing, Hyundai Motor America.

“Following in the footsteps of our 2008 and 2009 Super Bowl focus on the new Genesis and Genesis Coupe, we are focusing this year’s Super Bowl campaign on the all-new 2011 Sonata, the most significant new model introduction in our history.”

Check out all of Hyundai’s commercials after the jump.

Hyundai to air eight different commercials for the Super Bowl originally appeared on topspeed.com on Sunday, 7 February 2010 12:00 EST.

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When you do see an animated squirrel in one of the commercials that will air during the fourth quarter of the Super Bowl please don’t think that’s it a trailer for a one of those new CGI 3D movies.

The commercial is actually for Honda’s new Accord Crosstour and it shows the said squirrel – or is it chipmunk? – moving a number of different things, including a pineapple, a trophy, and a set of weights into what turns out to be the cargo area of the Crosstour.

Don’t ask us why Honda chose a squirrel or why they decided to go the animated route for their Super Bowl commercial. But quirkiness aside, the commercial does touch significantly on the large storage space of the Accord Crosstour, which, incidentally, is one of the selling points of the new car.

Animated squirrel promotes Honda Accord Crosstour in Super Bowl comercial originally appeared on topspeed.com on Sunday, 7 February 2010 10:00 EST.

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Over the past years, the Superbowl has become one of the most watched television spectacles here in the US. And while a lot of us tune in to watch the game itself, the Superbowl is equally-famous for having some of the most expensive – and funniest – commercial spots in all of television.

How expensive, you ask? Well, this year, one 30-second spot that is aired during the game costs around $1.8 to $2 million. With just about every television set from Miami to Seattle – and all points in between – tuning in to some capacity, it’s no secret why companies have shelled out millions of dollars just to have a commercial air during the Superbowl.

This year, Volkswagen will be one of those companies when it debuts a new – and uproariously hilarious – commercial during the Superbowl. The commercial itself doesn’t promote a specific car for Volkswagen, but rather, it chronicles the history of one of the world’s most beloved ‘car games’, the Punch Buggy, complete with a faux pas interview with the game’s supposed inventor, ‘Sluggy’.

If you can’t wait for the Superbowl to see the ad, we won’t blame you. Check it out here and have a nice, hearty laugh afterwards.

Video: Volkswagen’s Superbowl commercial interviews supposed ‘Punch Buggy’ inventor originally appeared on topspeed.com on Monday, 1 February 2010 12:00 EST.

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We don’t know if this commercial is going to be part of the Superbowl but it sure is witty enough to have a place on America’s biggest football game.

The commercial, which is promoting Mercedes’ new certified used-van program, features a dinged-up old Mercedes Sprinter jugging along a country road before its engine inexplicably conks out. As the driver opens the hood, an evil clown jumps out Jack-in-the-Box style.

Then the tag line comes: “Avoid surprises. Choose a Mercedes-Benz Used 1”.
Nice tag line, if you ask us. And we’ll be honest; the driver wasn’t the only one that was caught by surprise by that clown.

Video: Mercedes’ new ‘Used 1 program’ commercial wants us to "avoid surprises" originally appeared on topspeed.com on Saturday, 30 January 2010 12:00 EST.

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