Kia Motors America (KMA) unveiled the Kia Ray Plug-In Hybrid concept vehicle during a press conference at the 2010 Chicago Auto Show. Media in attendance were treated to a viewing of the recently aired KMA Super Bowl ad, the first shown during the big game in company history, as well as a visit from the star characters Muno from Nick Jr.'s YO GABBA GABBA! and Sock Monkey. Designers involved with the Ray concept also offered attendees an inside look at what goes into the design of an auto show concept vehicle.

While the perception in society points to men becoming “tied-down” after they get hitched, we should all be reminded that perception isn’t always reality. It seems a little short-sighted and naive to think that men have become a little too predictable once we become domesticated.

That being said, as far as the new Dodge Super Bowl commercial is concerned, they seem to think that all men, no matter the course of action they take, will, at some point in time, end up on sort of leash in their lives.

But as the ad puts it in the end, men will abide by the rules for as long as they have something – even just one thing – to go crazy about.

And for Dodge, that ‘one thing to go crazy about’ is the new Charger.

On some levels, we cringe at thought of seeing men – husbands, specifically – get stereotyped in the way Dodge did it. But on the other hand, we can all agree that, while some men do indeed fall on that label, the thought of speeding off on a new Dodge Charger is something a lot of us do go crazy about.

Dodge’s Super Bowl Ad highlights Charger as ‘Man’s Last Stand’ originally appeared on topspeed.com on Monday, 8 February 2010 16:00 EST.

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Thanks to original article poster