An all-new sedan is about to arrive in US, at a time when consumers are no longer buying them. Nevertheless, the 2023 Toyota Crown will seek to attract customers with a practical design, a raised bed, and the usual Toyota hybrid powertrains.
The name Crown appeared on Toyota’s first car in 1955 in Japan, and is called the Toyopet Crown. The small sedan was imported to the United States without achieving the desired success, while the second generation of the larger Crown was later introduced in US. The Crown withdrew from both markets in 1972, two years after the arrival of the fourth generation. It was 51 years ago.
The 2023 Toyota Crown introduces the sixteenth generation of the model, and while previous iterations proved to be large luxury sedans, some even sharing powertrains with Lexus cars such as the LS and GS, the new Crown is a high-on-top midsize sedan. paws. It sits on a 2,850-millimeter wheelbase and has an overall length of 4,930 mm, a width of 1,840 mm, and a roofline rising to 1,540 mm. In terms of dimensions, it ranks between the Toyota Camry and Toyota Avalon.
The Crown will be offered in XLE, Limited and Platinum versions and the first two are equipped with a hybrid system consisting of a 2.5-liter four-cylinder and two electric motors. Although the horsepower has yet to be announced, a similar powertrain can be found in the 2023 Lexus RX, producing 246 horsepower and 233 pound-feet of torque. The XLE and Limited also have an electronic all-wheel drive called E-Four AWD, thanks to a third electric motor connected to the rear wheels, and the available torque distribution can vary from 100/0 to 20/80 front/rear, depending on the constructor. The latter also advances a mixed city/highway consumption of 6.2 L/100 km.
Meanwhile, the Platinum version of the 2023 Toyota Crown benefits from the performance-oriented HYBRID MAX engine, combining a 2.4-liter turbo four-cylinder, two electric motors, and a six-speed automatic transmission. Output is rated at 340 horsepower, while a similar setup in the Lexus RX 500h F SPORT Performance clocks in at 367 horsepower and 406 pound-feet – just to give us an idea of torque. The Platinum variant with its HYBRID MAX system would deliver a combined consumption of 8.4 L/100 km.
The sporty Platinum also gets an adaptive variable suspension, six driving modes instead of three on the XLE and Limited, 21-inch wheels instead of 19 on the XLE and Limited, two-tone paint, and E-wheel drive. Four Advanced AWD, also adding an electric motor to the rear axle and allowing an available torque distribution varying from 70/30 to 20/80 front/rear.
2023 Toyota Crown Interior
The 2023 Toyota Crown comes standard with heated front seats, eight-way power front seats, Softex and cloth upholstery, dual-zone automatic climate control, 12.3-inch digital driver instrumentation, charging induction telephones, and a six-speaker audio system, among others. The Limited version adds ventilated front and heated rear seats, leather upholstery, panoramic roof, smart key, LED mood lighting, and an 11-speaker JBL system, while the Platinum also gets a surround-view camera system, active parking assistance as well as a digital key, allowing users to access and start the vehicle using their phones instead of the conventional remote control.
The new multimedia system recently introduced by Toyota will also make its way into each version of the Crown, including the 12.3-inch touchscreen, the possibility of updating via the Internet, voice recognition, dual connectivity of Bluetooth phones as well as wireless Apple CarPlay and Android Auto integration. There is also a three-year connected services package, including remote start, remote door unlocking and locking, vehicle status display, emergency assistance, roadside assistance, geolocation of the vehicle in case of theft, and much more.
Leggy hatchbacks aren’t very common in North America, but they’re more so in other markets like China and Europe. The 2023 Toyota Crown will try to succeed where the last generation of the Avalon failed, appealing to consumers interested in a car, but who will instead appreciate the Crown’s raised bed, allowing easier entry and exit, in addition to the side practice of its tailgate.
2023 Toyota Crown Price
Pricing has yet to be announced, but the all-new Toyota Crown will go on sale by the end of the year. The very indirect competition includes the Nissan Maxima, Dodge Charger, and Chrysler 300.