His Linkedin profile says that at the moment he is in San Francisco, a few tens of kilometers from the Apple headquarters, to ” learn new things “. Luigi Taraborrelli worked for more than twenty years in Lamborghini, where for most of the time he was in charge of the research and development department on the chassis and driving dynamics of the new Sant’Agata Bolognese models. Among the many projects, he has followed there is the Urus SUV, the Huracan Performante, and the not-yet official Dirt.
Initially called Titan, Apple’s “secret” project has been around since the end of 2014, and has been a continuous succession of hypotheses, inferences, gossip, denials, and postponements. At one point it seemed that the idea had been abandoned altogether.
Last September, Ford hired Doug Field, manager of Apple’s special projects (who also followed Titan). Of him, the house of Apple has not been watching, and just last year he hired Desi Ujkashevic, Ford’s longtime manager, who had recently worked as the global security manager of the Blue Oval.
THE RIGHT TIME?
The hiring of Taraborrelli, together with other details (such as the statements of the Nobel Prize for chemistry Akira Yoshino a few months ago) suggest that an official announcement could now be imminent. At the very least, it would confirm Apple’s intention to hit the market within three to four years.
Will it be like this? In the fall, as usual, there will be a couple of events: the first is usually dedicated to iPhone and Apple Watch, the second to consumer products such as laptops and desktops. Could this be the occasion for the official announcement of the first Apple electric car?