It is not an easy start for Western manufacturers. Difficulties with components such as semiconductors or batteries have been compounded by China’s problems with the coronavirus. A combination that in the case of BMW has caused sales to drop by 13% in the first half of the year. But the good news is that electric car registrations are making it possible to cushion the fall thanks to their strong growth.
During the first six months of the year, the BMW Group has seen its worldwide sales reach 1,160,443 units, including registrations of BMW, MINI, and Rolls-Royce. Something that represents a decrease of 13.3% compared to the same period last year.
On the other hand, during the first semester, the German group sold a total of 75,891 pure electric cars (BEV) of the BMW and MINI brands worldwide, more than double the sales of the first six months of last year (+110 .3 percent) and which represents 6.55% of the group’s total sales.
This growth allows reinforces the transformation project that BMW has begun towards electric mobility and also confirms the high level of demand that exists for electric cars among BMW customers around the world, and also paves the goal of achieving double the sales during 2022.
To achieve this, the BMW company will reinforce the range by expanding the offer of electric models. For example, this year the new BMW i3 will arrive, which will be a sedan only for sale in China at the moment, the iX1 compact SUV, and the representative i7 sedan, whose production began on July 1 at the BMW plant. BMW in Dingolfing.
Later, already in 2023, the expected BMW i5, the electric MINI Countryman, and the Rolls-Royce Specter will arrive. It’s at the forefront of expanding the electrified offering, which will expand unstoppably in the range BMW sets its goal of having more than two million electric vehicles by 2025.
A new platform in the middle of the decade
By 2025, BMW will launch the new “Neue Klasse” platform optimized for electric powertrains, with which the group wants the electric car to occupy at least 50% of total sales by 2030. A date that given the evolution seems clear that will be achieved much sooner.
As an example, by the end of the decade Mini will be 100% electric, the same as Rolls Royce. Two brands that will have the electric car the lifeline that will allow them to continue and even increase their global sales.