The Chinese threat to the European market will become more visible than ever in a few weeks when the BYD and NIO presentations take place, which will hold two events where they will present their ranges of electric cars for Europe.
The first to hit will be BYD, which will present its European range on September 28 at an event that will be held online and where the arrival of the Chinese group in our market will be confirmed.
A landing where confirmation is expected that the electric family for sale in the old continent will be made up of the Tang, Han, and Yuan Plus models, which in our market will be called Atto 3.
During this event, in addition to the models that will make up the range, we will also learn about their characteristics as well as prices and arrival dates. An arrival that the distributor for the United Kingdom has leaked that will happen before the end of this year.
NIO in Berlin on October 7
NIO, for its part, has chosen to hold a physical event that will take place in the German capital. From Berlin, the Chinese brand will also show the steps it will follow in its international expansion that will lead it to have a presence in different European markets.
At the moment we do not know what will be presented, but everything indicates that during the event, NIO will take the opportunity to confirm the arrival in our market of the ET7 sedan, which will be officially presented to European consumers at the event. A model that will compete against the large German sedans, and that will arrive with batteries of between 70 kWh (500 km CLTC), 100 kWh (700 km CLTC), and 150 kWh, with its 1,000 km of CLTC autonomy.
The Chinese invasion
These two announcements represent the official confirmation of the start, or restart, of the implementation of two of the most powerful brands at the moment within the electric car sector. Some groups have evolved substantially in the last two years, and have achieved a level of maturity both in design, technique, and software, as well as more easily overcoming the lack of components, which results in some fearsome competitors for the European groups.
Of course, a lot of work remains to be done from the point of view of expanding the commercial and after-sales network. A very intense job that will take months or years to complete and that will require a significant investment.
It also remains to be seen how the European public reacts to Chinese brands. Especially considering that neither BYD nor NIO are in the low-cost segments. Something that will lead them to compete in higher price segments where the image is a very important part of the customer’s decision.