Yesterday, Ford officially confirmed the cessation of production of the Fiesta, one of the most important models of its European offer during the last five decades. The small utility will stop being manufactured next summer, as the plant in Cologne (Germany) where it is assembled will go on to produce two separate electric crossovers based on Volkswagen’s MEB platform.
The causes behind this resounding decision, which will mean the disappearance of one of the most beloved cars by the general public after 47 years of sale, can be found in the failure of the eighth-generation Fiesta. This is due in part to the enormous success of its older brother, the Puma SUV, which has completely overshadowed the hatchback.
And it is that this B-segment SUV has been climbing positions to become the company’s best-selling vehicle on European soil: with 132,455 units registered last year, it was not only able to outperform the Fiesta, but also other heavyweights such as the Focus (which will disappear in 2025 without a direct replacement) or the Kuga.
With the goodbye of the Fiesta, the new access model of the oval firm will become precisely the Puma. Such is the importance of this SUV within Ford’s strategic plans, that the brand has taken advantage of the Fiesta’s farewell video to show a new preview of the next electric Puma, whose launch is scheduled for 2024.
The electric Ford Puma will arrive in 2024
Although the images are not very sharp, it can be seen that the electric Puma will not be very different from the thermal Puma from an aesthetic point of view. However, the unit used may correspond to the current Puma, as the daytime running lights do not match the ones seen in a previous teaser.
The electric Puma will continue to use the B2E platform, although it will be suitably adapted to house the new electrical mechanical parts. This same architecture will also be used in the Courier van, which will share a production line with the Puma at the Ford plant in Craiova (Romania). Like the SUV, it will have electric versions.
Due to its dimensions, the electric Ford Puma will have to compete against a large group of rivals from the B and C segments, including compact crossovers such as the Citroën ë-C4 or the Renault Megane E-TECH and B-SUVs such as the Hyundai Kona Electric. , the Opel Mokka-e, the Peugeot e-2008, the Skoda Elroq or the Volkswagen ID.2.
With this launch, Ford will reinforce its commitment to become a 100% electric brand in Europe in 2030. “It’s time to say goodbye to a great little car that we will never forget. Thank you for so many unforgettable memories. It is the end of an era, but another begins and we can’t wait to show you everything that is to come “.