In 2016, the Geely group unveiled Lynk & Co, a new global brand with which the Chinese giant wanted to expand its international presence. Little more than five years later, we can say that the company’s commitment to this young firm is proving to be a success, as its performance in Europe is exceeding the expectations of the parent company itself.
Lynk & Co models use Volvo technology (platforms, mechanics, etc) in their guts; In addition, its commercial strategy is radically different from that of most manufacturers, as its managers have decided to bet heavily on a subscription model that has been surprisingly well-received by Western consumers.
Even though Lynk & Co is a brand with a fairly innovative business profile, it is striking that it currently does not have any 100% electric models on its offer (for the moment, it only has plug-in hybrids). However, this will change in the short term.
The firm was originally scheduled to present its first electric car in 2021. This model, which was to be called Lynk & Co ZERO, was eventually launched under another name ( Zeekr 001 ) due to Geely’s desire to create another brand focused exclusively on the commercialization of premium electric vehicles to compete against NIO and Tesla.
Lynk & Co will arrive in the UK in 2024 with an electric car
Despite everything, Lynk & Co will have its own electric proposals, which will coexist with its thermal models and with Zeek. Its global director, Alain Visser, has confirmed that the company will sell cars of this type in the English market. “As business is doing so well in other countries, we are now accelerating the process of landing in the UK, probably in early 2024. When we do get to the UK, it will probably be an all-electric entry.”
The executive has indicated that “an electric car is being considered”, but he did not want to give more details about it. The truth is that Lynk & Co has at its disposal a wide variety of platforms (Volvo’s CMA and SPA, Geely’s SEA…) on which to develop electric models; in fact, the Zeekr 001 sits on top of the latter.
In addition, Visser has dropped that this new electric could be relatively compact, in line with the tastes of European customers. “We see that our customers want compact vehicles that are small enough for the city and big enough for a small family. It will be something in that customer profile.