The Anglo-Chinese firm MG, which has become the spearhead of the SAIC group in markets such as Europe, is reaping unmitigated success thanks largely to the popularity of the ZS EV electric SUV. Everything indicates that the long-awaited compact MG4 Electric will follow in the footsteps of its older brother since it has raised enormous expectations since the moment of its presentation.
By 2025, MG plans to have a range consisting of ten models; In addition, from 2027 it will only sell 100% electric vehicles in our market. The flagship of this offer will be the MGC Electric, a two-seater roadster that will be launched throughout 2024 to commemorate the centenary of the brand.
Guy Pigounakis, commercial director of MG in the United Kingdom, recently confirmed that in a period of 12-18 months the company will also present the replacement for the MG3, a utility (segment B) that has been on sale since 2011. Everything points to that this model will be electric and even more affordable than the MG4 Electric, which starts at 29,490 euros in our country.
However, MG will not stop there, because just a few days ago it officially announced that it will also enter the A (urban) segment, a category that most European manufacturers are abandoning due to the low-profit margin left by cars of dimensions so reduced.
MG will find a practically deserted A-segment
The FIAT Panda, Renault Twingo, SEAT Mii, Skoda Citigo and Volkswagen up! they will cease to be produced between 2023 and 2025, while other models such as the Citroën C1, the Ford Ka, the Opel Adam, the Peugeot 108, or the smart forfour have already been discontinued. Therefore, MG will find a clear path in its conquest of segment A.
To date, only Asian manufacturers (Hyundai i10, KIA Picanto, Suzuki Ignis, Toyota Aygo X Cross) continue to bet on this category, although Dacia (Spring) and FIAT (500) will also maintain their presence in it, in the first case, to be able to offer a product as cheap as possible, and in the second, because it is a very profitable premium vehicle.
Following MG’s aggressive pricing strategy, its new electric city car will most likely become one of the most affordable electric cars on the scene, which will help the company consolidate itself as an alternative to traditional mainstream brands within the European market.