Polestar has already built 100,000 units of its first electric model, the Polestar 2. This milestone has been reached just two and a half years after the start of production, which is evidence of the enormous success achieved by the premium saloon on a global level (it is currently marketed in 27 markets, including China and the United States).
“This is an incredible achievement, especially as we launched Polestar 2 during the pandemic,” said Polestar CEO Thomas Ingenlath. The Polestar 2 is the fifth best-selling premium electric car in Europe so far this year, ahead of models such as the Audi Q4 e-tron, the BMW i4, the Mercedes-Benz EQA, or the Volvo XC40 Recharge.
Although Polestar’s offer will be enriched in the short term with the arrival of the Polestar 3 sports SUV, it is most likely that the bulk of its sales will continue to correspond to the Polestar 2, which offers a very attractive autonomy/price ratio, not only within the premium sector but also in general terms.
Currently, the Polestar 2 range consists of four versions:
- Standard Range Single Motor: front-wheel drive (one motor), 231 PS (170 kW), 330 Nm, 0-100 km/h in 7.4 seconds, 69 kWh battery, 478 km WLTP range, charging at 130 kW in DC (10-80% in 35 minutes)
- Long Range Single Motor: front-wheel drive (one motor), 231 PS (170 kW), 330 Nm, 0-100 km/h in 7.4 seconds, 78 kWh battery, 551 km WLTP range, charging at 155 kW in DC (10-80% in 35 minutes)
- Long Range Dual Motor: all-wheel drive (two motors), 408 PS (300 kW), 660 Nm, 0-100 km/h in 4.7 seconds, 78 kWh battery, 487 km WLTP range, charging at 155 kW in DC (10-80% in 35 minutes)
- Long Range Dual Motor Performance: all-wheel drive (two motors), 476 PS (350 kW), 680 Nm, 0-100 km/h in 4.4 seconds, 78 kWh battery, 487 km WLTP range, 155 kW charging in direct current (10-80% in 35 minutes)
The Polestar 2 is reaping enormous success in the European market
Polestar aims to sell 290,000 cars annually by 2025. By then, its lineup will include the Polestar 2 and 3, the Polestar 4 midsize SUV, and the Polestar 5 executive saloon. While the former will compete against the electric Porsche Macan, the latter will have the Porsche Taycan in its sights.
In 2026 all of them will be joined by the Polestar 6, a 2+2 sports car that will replace the missing Polestar 1 as the brand’s “halo” model. With this strong offensive, the Swedish firm will try to stand up not only to Porsche but also to Alpine, Lotus, and Maserati, all of them focused on the same target audience.