When the Tesla Model 3 was presented in 2017, the American sedan managed to accumulate more than 400,000 reservations in the first 24 hours. It was the highest figure achieved by a car to date. Some numbers seem to be small compared to what the extravagant Cybertruck will have, which already accumulates 1.5 million reservations.
Tesla’s wacky electric pickup truck looks set to be a much bigger hit than everyone thought. It is true that making a reservation for the Cybertruck only costs 100 dollars, for the 1,000 that it costs to be on the list of the Model 3. But we are talking about a product that has not been presented in its design and production characteristics, which means that he still has a long way to go.
And is that, unlike other vehicles, this will be a true advertisement on wheels. Its unmistakable design and its theoretical features will give a lot to talk about once its production and deliveries begin. This a moment in which Tesla can take advantage to further inflate expectations.
But at the moment it seems that this will not be necessary since the reservation dynamics of the Cybertruck are following an unusual logic. Normally, when it occurs, a peak in reserves is achieved, which then gradually deflates. In this case, the line has been less accentuated, and according to sources, even during the pandemic, hundreds of reservations continued to be received every day.
Tesla Cybertruck Will it die of success?
After a long journey, with different delays in its production, everything indicates that the truck is ready to start production, according to Tesla, will start in mid-2023.
This is a key moment in which the North American manufacturer will face both a monumentally long waiting list, as well as high sales expectations, and also the challenges to obtaining the key components to give it shape. Both semiconductors, and above all, batteries, in a scenario where the increase in general costs is also added.
At the time, the following prices were given: starting at $39,900 for Single Motor RWD, $49,900 for Dual Motor AWD, and $69,900 for Tri-Motor AWD. Considering the inflation of the last few months, that is simply not realistic any more. You just have to see how much the prices of the Tesla range have increased, from $2,000 to $31,000 more depending on the model and version in a year and a half.
Therefore, it is to be expected that Tesla will limit sales to the most efficient and expensive versions, as it has done so far with all its launches, gradually decreasing as the pace of the production lines has increased.
A strategy that now faces a huge waiting list, which can fill the networks with hundreds of thousands of customers angry about delays and changes in the offer that can damage the image of the brand.