Total sales of electric cars in one of the largest car markets on the planet, the United States of America, is still weak. Zero-emission vehicles barely exceed 2.5% of the total number of cars sold in the North American country.
The latest data show an upward trend for the electric car, which has doubled its sales during the first half of 2021. The brand that leads this growth is Tesla: the Palo Alto firm consolidates the dominance it has held for years in the electric car segment.
The arrival of new players in this field, such as the marketing of the Volkswagen ID.4, may cause Tesla’s primacy to gradually decline, as new options of equivalent quality, performance, and autonomy appear.
A different market
The North American figures show an excessive dependence on Tesla, something that seems to associate its image with the concept of an electric car as if there were no other viable options outside that logo.
The reality is that the US market is, in general, and with exceptions such as California, more reluctant to initiate the transition towards zero-emissions mobility. Unlike in China or Europe, in many states and cities of the United States, restrictions on mobility have not yet arrived, nor the due social sensitivity towards emissions generated by transport.
Low fuel costs and a car culture where vans are used as if they were utility vehicles in many areas slow the cultural change necessary to promote the transition to decarbonized transportation.
Too much dependence on Tesla
Regarding the sales of electric cars, Tesla dominates widely with an increase in its records. The Palo Alto company has sold 214,111 vehicles in its home market, 115,560 more than in the same period last year, according to data from Experian.
The dominance of Tesla in the United States represents practically 66% of the total sales of electric cars in the whole territory of the Union, something that leaves a smaller part of the pie of the new mobility to the rest of the brands.
This, on the other hand, represents a great growth opportunity in a market that can become saturated with Tesla vehicles. Behind Tesla is General Motors, which accounts for 9.6% of the market thanks to the Chevy Bolt EV, while Ford occupies the third position after the successful launch of the Mustang Mach-E.
The electric car market in the United States currently represents 2.5% of the total, so the growth and expansion capacity of zero-emission car sales is too appetizing a bite to pass up.
Waiting for the first zero-emission trucks
The real revolution that can trigger a wave of orders for electric cars could be given by the arrival to the market of the new zero-emission trucks that will soon circulate on the streets, highways, and roads of the United States.
From Rivian to Tesla, to Ford and General Motors, the conquest of the most attractive and profitable segment of the North American automobile market passes through the transition from the huge pick-ups and their powerful gasoline V8s to electric trucks that will change the image forever. of the electric car in the country.
The world of pick-ups can represent sales of more than half a million 100% electric units in the next two years, a figure that can be multiplied if the first units of the F-150 Lightning, R1T, and Cybertruck meet expectations.