Even though there is more and better competition, the numbers indicate that Tesla is not only not losing the market, but is continuing to gain it. As an example, the sales data for the first seven months of the year in the United States, where Tesla is almost monopolizing electric registrations.
The data is devastating. In the first seven months of this year, Tesla registrations in the United States reached 390,377 units, an increase of 50% over the same period last year.
This allows Tesla to achieve a market share within the electric car section of 59.5%. A truly striking figure, especially if we compare it with those of its most direct pursuers, such as Chevrolet, which occupies second place with nearly 40,000 new registrations of its electric vehicles between January and July, and a market share of 6%.
Another Detroit giant, Ford, has placed itself in third place with 33,955 registrations between January and July, giving it a market share of 5.2%. In total, in the first seven months of the year, the US market registered 655,986 battery electric cars (BEV), which means an increase of 67% year-on-year and a total sales share of 7.2%.
In July alone, Tesla delivered 60,769 units in this market, while all other electric car manufacturers reached 48,566 units. This growth of Tesla has also allowed it to begin to hurt sales of cars with combustion engines, and in July Tesla achieved an overall sales share, including all technologies, of 8.5%.
By sales, Tesla’s most popular model in the North American market is the Model Y, which accumulates a total of 236,041 units between January and July, more than double that of the same period last year. For its part, the Model 3 registered 131,381 units, which represents an increase of 21%. A figure to take into account since we are talking about a model that has just received a major renovation. So it is to be expected that in the coming months, their figures will continue to improve.
The same cannot be said for the Model S sign that many analysts indicate is a return to normality for two models located in minority sales segments, which until now had enjoyed wider popularity than expected due to the lack of alternatives.
These figures fuel rumors that Tesla could be considering eliminating its production to make more room at the Fremont factory for new models, or to increase the capacity of the Model 3 or Model Y.
A Tesla is now preparing to take another hit on the table with the start of deliveries of the Cybertruck. A model for which there are enormous expectations for the North American market, and which, if production allows, will take Tesla’s sales figures to a new level, and with them also the market share.
