TVR is a manufacturer of British origin specializing in the production of low-volume sports cars. The company, founded in 1946, changed hands for the last time in 2013 after entering the 21st century on a shaky footing. Now, the new managers of the company are trying to reinvent it and relaunch it in style.
The first step was the presentation in 2017 of the Griffith Prototype, which heralded the arrival of a new generation of the iconic Griffith sports car, one of the company’s longest-lived. This prototype was equipped with a 5.0 V8 engine of Ford origin (we understand that it is the famous 5.0 Coyote currently used in the Mustang).
Now, TVR has twisted its strategy by announcing that it will become a sponsor of the Formula E electric single-seater championship, one of the reference competitions in the thriving electric motorsports sector. In addition, it has also confirmed that it will launch an electric version of the Griffith in 2024.
Les Edgar, Chairman of TVR, states that this strategic partnership “demonstrates not only our commitment to revolutionize the TVR brand but also electric vehicles and become a sustainable business with net zero emissions”. This move “marks a turning point in the strategic direction of the iconic British high-performance sports car manufacturer as it accelerates its plans to go electrified . “
The electric TVR Griffith will have a carbon fiber chassis
Matt Scammell, CCO of Formula E, has shown his enthusiasm for this alliance. “Seeing TVR, an iconic manufacturer of high-performance sports cars, cross over and make this commitment to electric is a significant milestone and in line with Formula E’s vision of an electric future. TVR is a beloved brand and we look forward to working alongside them in Monaco and London to showcase their electrification plans.”
TVR will bet on its next models for a manufacturing system called ” iStream Carbon “. Designed by Gordon Murray, the engineer behind the legendary McLaren F1, this process allows carbon fiber to be manufactured at a lower cost than usual. Other companies like Yamaha will also use this solution.
Recently, TVR and the South American company Ensorcia Metals, which specialized in lithium mining, created a joint venture to finance the production of the Griffith and guarantee the supply of cells for future electric models of the brand, which has not yet been revealed. no technical details.