The expansion of the Chinese manufacturer XPeng – short for Xiaopeng Motors – continues in the European market, this time in countries of the European Union. After a commercial journey in the Norwegian market -EFTA zone- that dates back to 2020, the next country in which to establish itself is Sweden. This week the first dealership will open in Stockholm in collaboration with the local company Bilia.
Furthermore, XPeng has signed a distribution agreement with Emil Frey, an importer from Switzerland for the Dutch market. The importer will provide XPeng customers with both exposure and after-sales services. Starting next month, the first facilities in the country of tulips will open, specifically in the Westfield Mall in Leidschendam-Voorburg.
The Swedish website is now open and for the moment the only model that is “exposed” is the P7 electric sedan, since the G3 SUV will currently be offered only to Norwegians. The same can be said of the Dutch version of the XPeng website, only the XPeng P7 is offered as such. In addition to the countries mentioned, there is only a specific version of the website for Danes and the international version in English.
It must be remembered that the commercial activity of the XPeng P7 is very, very recent, because the first delivery of the sedan to a European client took place in December, specifically to a Norwegian client. The rest of the cars that XPeng has sold in any European country has been the G3. The next model to appear on the Old Continent will be the XPeng P5. During 2022 XPeng intends to double the sales of 2021 and reach 250,000 units in all the markets where it has a presence.
Spain is in the second phase of commercial implementation of XPeng, although having a price, it has, the current importer New Energy Mobility (NEM) has announced a rate from 64,000 euros in its version with 530 kilometers of autonomy (WLTP). It is therefore above the Tesla Model 3 in price, although it is true that it is well below the Model S, which is more equivalent. They can also import the G3 if anyone wishes.