Peugeot and the lion, it’s an adventure that has lasted since 1858: indeed, long before creating cars, Peugeot produced tools, and the feline symbolized the flexibility of the blade, the resistance of the teeth, and the speed of cutting. Peugeot saws. It was in 1905 that the Peugeot lion logo joined the grille of the brand’s cars, and still represents these same performance values: a symbol that has been perpetuated since and which has undergone ten changes, until 2010. where Peugeot unveiled its latest logo, in motion and more dynamic than the previous one.
Eleven years later, now an integral part of the Stellantis group, the Peugeot house is entering a new era, while seeking to restore and modernize its brand image, after unveiling a new logo for Peugeot Sport last fall, who abandoned the lion for the occasion. Fortunately, the majestic animal is still in the game for Peugeot vehicles, whose emblem adopts a new shape, already foreshadowed by the luminous logo of the Peugeot e-Legend concept car presented at the 2018 Paris Motor Show.
Peugeot: a new logo inspired by its history
Resolutely neo-retro, this new Peugeot logo is now monochrome, inscribed in a coat of arms, and is inspired by the brand’s heraldic lion logo from the 1960s, which we found in particular on the grille of Peugeot 404s. But the head du lion is now more modern and timeless, symbolizing both the values of a brand with a rich history, but more than ever oriented towards its future.
It is also a desire for Peugeot to display a more traditional and high-end image of its brand, this new logo not unlike those of Porsche, Ferrari, or Lamborghini for example, is also inscribed in a coat of arms. It is also accompanied by new typography, more aerial and futuristic, which will be found throughout Peugeot’s new graphic charter, whether on its websites, brochures, derivative objects, not to mention the cladding of the buildings of its concessions, which however retain their dominant blue.
The first Peugeot model to sport this new logo will be the third generation of the Peugeot 308, whose presentation is expected on March 18, 2021.