BMW wants to be a reference for electric cars

The Munich firm is determined to become a benchmark in the electricity sector regarding charging power, range, and prices. This will become clear in the coming years when the promising Neue Klasse platform becomes a reality.

After BMW showed a preview of what its electric cars will be in the coming years through the conceptual model presented at CES in Las Vegas, the company’s CEO, Oliver Zipse, has not been short in his public intervention which has ensured that the German company will be the benchmark in the market in a matter of a few years.

These bold words have come, in part, motivated by the good sales figures obtained throughout the past year 2022, where the brand has been crowned as the queen of premium-cut corporations throughout the world.

The BMW i Vision DEE Concept that was unveiled at the Las Vegas technology event was a first glimpse of what the German brand will be in terms of design and technology. However, they did not include cutting-edge mechanical elements (as usually happens in this type of vehicle), since it was rather just a sample of intentions for the future.

Although the Neue Klasse platform has been promising to be the panacea for the world of electric cars for months until now such lofty attributions have not come from a top manager: “We will be the benchmark in terms of range, charging speed, and price. Don’t forget the prices. “

One of the key factors of this architecture will be the optimization of its components and the lowest manufacturing costs. Its batteries will have a strong impact on all this since they will be able to increase the range of range and charging power by up to 30%, compared to the current ones, and, at the same time, lower its commercial price. This technology seems to be Zipse’s main reasoning when framing itself as a “benchmark” in the sector.

BMW i Vision Dee

In parallel, BMW continues with the development of solid-state batteries together with the Solid Power company, to whom it made an investment of 20 million euros in support of this purpose.

Many other companies in the sector are also working on presenting cutting-edge technologies for the electricity market, such as Mercedes-Benz Audi. In the coming years, there could be a particular contest between the trio of German brands to see who will reign in the electric car segment.

From BMW they continue to be convinced, however, that “the Neue Klasse platform will be a paradigm shift” for “zero emission” models. This will hit the market sometime in 2025 and will begin with two of the models with the most aspirations. of the company: the second generation of the BMW iX3 and the first fully electric BMW 3 Series. The latter may arrive with the design lines advanced by the BMW I Vision DEE Concept.

Lynda Reeder

I'm Lynda, I currently own Tesla. I write about electric cars. My aim is to provide information on how technology can improve the ownership experience of electric vehicles.

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