The Stellantis group wants to boost Alfa Romeo to turn it into a premium firm on par with Audi, BMW, and Mercedes-Benz. With this goal in mind, the brand will undergo a profound and very rapid transformation that will lead to its full electrification by 2027, barely three years after the launch of its first electric car.
Jean Philippe Imparato, CEO of the company, confirmed during an interview that his short and medium-term strategy includes the launch of five new models, all of them electric or with electric versions. The first to arrive will be an SUV derived from the FIAT 600 and Jeep Avenger, which will be manufactured at the Polish Tychy plant.
Scheduled for 2024, it will compete in segment B with the MINI Aceman, Smart #1, and Volvo EX30, among others. After it will come the replacement for the Giulia, scheduled for 2025, as well as the Stelvio, which will be released in 2026. The last to arrive will be a flagship saloon framed in the E segment.
Are we not forgetting the fifth model in contention? Not really, but its release date remains a mystery. This August, Alfa Romeo will present a first approximation of its future “halo” supercar, which at the moment is not very clear when or how it will go into production. Rumors suggest that it will derive directly from the Maserati MC20.
Only electric Alfa Romeo will have Quadrifoglio versions
Imparato has signaled that its future electric models will have a stripped-down range with three trim levels: Sprint, Veloce, and Quadrifoglio. This last termination will correspond to the most performance versions of its zero emissions offer; therefore the current Giulia QV and Stelvio QV will be the last Quadrifoglio with internal combustion engines.
The manager has also announced that his flagship, which will be based on the STLA Large electric platform, will have around 900-1000 CV of power. In addition, this architecture will also provide you with a maximum range of 800 km WLTP. Another interesting point will be the use of an 800-volt electrical system, which will allow you to access ultra-fast direct current charges.
The executive has dropped that Alfa Romeo will not follow the prevailing fashion of large-format screens, limiting them to about 13 inches. On the other hand, the biscione firm will move away from price wars, since it will not put electric cars for 35,000 euros on sale, betting on increasing its profit margin.