General Motors wants to return to the European market. Although some Cadillac models are still being imported, as well as the Chevrolet Camaro and Corvette, the American giant has not had a presence in the old continent since the sale of the Opel brand to the PSA group (now Stellantis) in 2017.
In its new foray into European territory, General Motors will bet on a range of premium, electric, and highly profitable vehicles, which will be marketed through a direct sales model. Although dates for its landing have not yet been specified, everything indicates that it will take place in the middle of the decade.
The spearhead of this offensive will be Cadillac, although it is not ruled out that the Corvette (a name that could be used to designate a new brand separate from Chevrolet, which would be called to compete against Polestar and Porsche) will also reach our costs. The presence of the generalist Chevrolet seems less likely.
Hummer resurrected as a sub-brand of GMC, is also a candidate to return to our market. Currently, the North American firm has two electric models, an SUV, and a large pick-up that, due to their colossal dimensions, probably do not fit in with the tastes of the European public, more accustomed to compact and medium-sized vehicles.
The GMC Hummer EV is available as an SUV and a pick-up
According to a report, General Motors is considering developing a smaller Hummer to capitalize on the growing demand for electric SUVs in the United States, taking the opportunity to launch it in Europe as well. Everything indicates that the “mini” Hummer is a priority project for GMC, so it could receive the green light very soon.
Although it is still in the design phase, it is assumed that it will use General Motors’ Ultium platform. It is not yet clear if it will be a brother to the Chevrolet Equinox EV (segment D) or the Blazer EV (segment E). Although the latter fits better with the Hummer philosophy due to its larger size, the former is ideal for European countries.
It is interesting to remember that the GMC Hummer EV with SUV body is close to 5 meters long, identical in length to that of the Cadillac Lyriq. Considering that Cadillac is developing a midsize electric SUV, it would not be unreasonable to think that GMC is carrying out a side project.