Although on the networks we almost always find multiple news or videos and comments from people criticizing Tesla, often with reason, the statistics show that the North American manufacturer sells more and more, its sales share increases, and even the figures say which is the brand with the highest loyalty rate on the market, as just published by the consulting firm S&P Global Mobility.
According to new car sales registration data in the first half of 2023, Tesla has the highest rate of consumer brand loyalty among all manufacturers globally, with 68.4% of repeat customers. buys. Much higher than the industry average, which is 50.6%.
S&P Global Mobility points out in its report that the entire line of Tesla models has a high customer retention rate, highlighting the Model 3, with more than 74% consumer brand loyalty. Some customers, curiously, later switch to the Model Y.
According to Vince Palomarez, associate director of loyalty product management at S&P Global Mobility: “ Tesla has demonstrated that it has a strong connection with customers despite increasing competition in the pure electric car market. Price drops and incentives, such as the referral program, have helped generate interest and maintain positive momentum for the brand .”
Some truly striking figures from a Tesla that spends practically nothing on advertising, and that also manages to retain customers with hardly any discounts, other than at specific times and on units in stock, focusing its efforts on increasing production and reducing prices. Other manufacturers that have achieved good results in terms of brand loyalty in the first half of 2023 include General Motors, whose consumer loyalty is above 2022 levels. Buick and Land Rover have also achieved good results, and Their brand loyalty increased by more than ten percentage points.
Overall, the report notes that the industry’s brand loyalty rate remained at 50.6% in the first half of 2023. For comparison, this figure was 54.7% in the first half of 2023. 2019, from 54.8% in the first half of 2020, from 52.7% in the first half of 2021, and fell again to 50.6% in the first half of 2022.