Experts predicted that as competition arrived, Tesla’s market share would gradually dilute despite its constant increase in production. But time passes and the data is showing just the opposite, Tesla’s share is growing, and it is doing so in all markets.
This is shown in the data collected by the Cleantechnica portal, which uses data from the European Automobile Manufacturers Association (ACEA), the Chinese Association of Automobile Manufacturers (CAAM), and other organizations, has compiled the figures for car registrations in the United States, Europe, and China, and has used them to see how Tesla’s sales are evolving.
According to the report, Tesla’s market share in the United States and Europe is increasing, accounting for nearly 4% and 3% respectively.
In the graph, we can see how this market share is not only not contracting as competition increases, but is drawing an ascending line, especially accentuated in Europe (red line) which marks a fairly significant increase in the last quarter, driven by the price drops of previous months.
This is also reflected in the world’s largest automobile market, China, where the North American manufacturer has a market share of more than 2%, which means that one in every 50 cars sold is a Tesla.
It may seem like a lower figure than those of Europe and the United States, but it must be borne in mind that China is by far the one with the highest volume of cars registered each year, 26.8 million in 2022, compared to 11.3 million in Europe or 13.9 million in the United States.
It now remains to be seen if this dynamic is maintained, or even accelerated, with the planned increase in capacity of the plants in China and Germany, as well as the next factory in Mexico, which will have a larger volume than the previous ones and which will be in charge of producing the most economical model.