Now that Elon Musk has managed to carry out the Cybertruck, and seems to have the Tesla Semi on track, it is time to focus squarely on the Tesla Model 2 while keeping in suspense all those who reserved the Tesla Roadster and still have no news about it. The brand specializing in electric cars has its most promising project to date in this Tesla Model 2 because this model aims to be the first with mass reach. And not because of its range, no, but because of its sales reach, above all, because it will be its cheapest electric vehicle to date. We know new details about him and, indeed, it seems that the wait will be worth it.
The latest that has been learned about the Tesla Model 2 is that the American company has already decided where this new electric car, which will be its cheapest model, will be manufactured. The latest information provided by Reuters is completely clear in stating that it will cost 25,000 euros and that its manufacturing will take place in Germany. The latter makes it clear that the brand headed by Elon Musk is focusing on Europe for the marketing of this model. After all, it is indeed in Europe where there is a greater market gap to introduce cheap electric cars, so as has already happened with the Tesla Model 3 Highland, it is most likely that they will prioritize its commercialization in Europe and China, for a short time. later take it to your local market too.
These are Elon Musk’s plans for the Tesla Model 2, which will be priced at 25,000 euros and will be manufactured in Germany
The Tesla Model 2, according to the information known to date, was even canceled in 2022. And, although Elon Musk had been clear for a long time before that he wanted to launch an electric car on the market, at that time It seems that the manager was not so clear that the necessary technology to achieve this was available. The important advances that they have managed to make in the optimization of their production processes, at the same time that lithium prices have been precipitating in a sustained manner, seem to have given rise to the perfect breeding ground to continue with the project as some day was designed.
Tesla is changing its business model and Elon Musk has made it clear on several occasions, over the last few months, that they are focused on increasing their sales to 20 million by 2030. And they are having a hard time reducing their sales. profit margins per unit put on the street but at the cost of focusing on a business model based on SaaS, which means ‘Software as a Service’. That is, their plans aim to sell cheaper, but in greater numbers of units, sacrificing profits per car sold and focusing on increasing their income through software and services to Tesla customers.
The Tesla Model 2 is a key piece in this strategy. It aims to be, by far, the brand’s best-selling car since it was launched on the market. For this reason, Tesla has developed a new specific platform for it that will reduce production costs by 50% compared to the Tesla Model 3 and the Tesla Model Y. For now, its price is expected to be 25,000 euros, before applying possible discounts, promotions, and state aid, and we already know that this electric car will be manufactured in Germany. Even so, there is still a lot of technical data to know about it, and at no time has a preview been revealed about what its design will be like.
Currently, with the Tesla Model 3 Highland, the company headed by Elon Musk maintains the most competitive electric car that exists on the market. But brands like BYD are indeed putting strong pressure on their international business. Although BYD has only just arrived in Spain, and many other markets in Europe, today it is already the world’s largest seller of plug-in cars; that is, electric vehicles and plug-in hybrids together.