
Electrics have entered all segments of the market regardless of make, model, or size. In its scant six years of life, Genesis has expanded its commercial offer with important releases. Europe will soon begin to have units of Hyundai’s luxury firm. The bet for our market is based on premium models with a clear electrified focus. According to a report revealed on a Korean blog, the Korean firm is working on a 100% electric large SUV.
The first sources indicate that this new model would have the name Genesis GV90. Before moving on, you need to understand how the brand’s range is structured. The G models refer to sedans, from the G70 to the G90, between 4.68 and 5.2 meters long. The GV range, on the other hand, represents SUVs. In the current fleet, we see the GV60, GV70, and GV80 models, between 4.51 and 4.94 meters.
As you may have already verified, there is no GV90, and that is that Genesis plans to introduce it in an exclusively electric format, following the same strategy that it has completed with the most recent Genesis GV60. The proposed name takes us to a very large segment, over five meters long, and with very specific characteristics that would make it one of the largest electric SUVs on the market.
The Koreans intend to stand up to important brands such as Mercedes, Audi, BMW, or Land Rover, positioning themselves directly against models such as the Mercedes EQS SUV. At the moment, technical details of what the electric GV90 will be like have not been specified, although we can get an idea of the bases by looking a bit within the range and the Hyundai Group, which will surely take advantage of more than one existing resource.

Under its bodywork should be installed the most superlative version of the E-GMP platform of the Korean conglomerate. It is the same structure already used by the KIA EV6 or the Hyundai Ioniq 5 . This architecture allows you to enjoy state-of-the-art 800-volt technologies with an ultra-fast charging system of up to 350 kW. This should be accompanied by a battery of large proportions, greater than 100 kWh capacity to maximize autonomy, which should be around 500 kilometers.
In part, it would use many systems shared with other large-format electric SUVs proposed by the Hyundai Group, such as the KIA EV9 and the Hyundai Ioniq 7, both in the development phase. As for dates, it is clear that Genesis is taking the project in stride. According to the information revealed, we could be talking about a launch in the second half of 2024, with deliveries being delayed until 2025. It is also not known whether the Genesis GV90 would end up arriving in Europe or, on the contrary, it would focus on other markets such as Asia and America.